A wooden table with various glass bottles and jars, a scale, and a painting of mangroves hanging on the wall behind the table. There is a blue geometric rug underneath the table and a woven basket on the floor to the left.

The business of people and place.

Sherwood Hospitality Group draws from three generations of hospitality industry expertise, cultivating projects and partnerships that draw from a distinct sense of storytelling. From international brands, to visionary hoteliers, to acclaimed restaurateurs, our hands-on design process elevates the vision of each client, ensuring an integrated creative direction from concept to completion.

Bright open living and dining area with large windows, woven pendant lights, modern furniture, and view of outdoor balcony with greenery.
Close-up of a young woman with long, wavy hair and a gentle smile, wearing a patterned jacket and layered necklaces, in an indoor setting with plants and windows in the background.
Circular logo for the Palmetto Lawyers of the Sherwood Hospitality Group, with a stylized leaf or feather in the center, and the location abbreviations DEN, MTA, and others around the circle.

BLAIRE WEISER

Born into a family of hospitality entrepreneurs, Blaire has always been fascinated by the multifaceted collaborations that result in a memorable guest experience. From development to operations to branding, her role as an interior designer extends far beyond aesthetics, cultivating a holistic creative direction that integrates seamlessly with the work of other project partners.

Growing up in Miami, Blaire was exposed to the world of hospitality through her father and grandfather’s many projects throughout South Florida. Yet rather than impressions of eye-catching luxury or white-glove service, her clearest memories recall lessons on how hospitality could be informed by a distinct sense of place—developing destinations not only for travelers, but also local residents. Rooted in a sense of service, this operational philosophy defined Blaire’s worldview, bringing a uniquely strategic perspective to her interest in hospitality design.

After pursuing business and design studies in Denver, the early years of Blaire’s career spanned luxury residential, commercial and hospitality design, working at such industry-leading firms as Wimberly Interiors. This formative period was also marked by a purchasing role at Bray Whaler International, where she was immersed in the logistics, timelines and budgets of procuring custom furniture and finishes. 

Modern kitchen with a white marble island, dark wood cabinetry, open shelves with dishes and books, and a contemporary black chandelier with globe lights.

Then, in 2015, Blaire joined the team at JNS, one of Denver’s leading boutique architecture and interior design firms. Quickly becoming a creative leader within this tight-knit team, she partnered with other designers, architects and creative contributors, establishing an inherently collaborative approach to spatial storytelling. Rising to the Associate level at the firm, she increasingly spent her time at project sites, shepherding her team’s vision from ideation to execution. 

After seven years at JNS, Blaire left the firm to become Director of Design & Development at Brightwild, where she worked alongside her father, Brad Weiser. This “full circle” experience inspired the founding of Sherwood Hospitality Group, drawing on their family’s multigenerational legacy and deep network of industry partners.

VIEW OUR WORK
A hotel room with a bed, a plaid bench at the foot of the bed, a couch with a yellow throw pillow, a nightstand with a cordless phone, a wall-mounted light fixture, and framed artwork on the wall near a window with sheer curtains.
A digital illustration of a cartoon dinosaur wearing a green suit and a yellow tie, standing in front of a green chalkboard with a pie chart and bar graph.
Logo for the Gold Key Awards, recognizing excellence in hospitality design.
Silhouette of a woman holding a child against a sunset background with a city skyline
Black background with white text that reads 'You can do anything, but not everything'.
A black silhouette of a wolf howling at a full moon in a starry night sky.
A black and white illustration of a person climbing a mountain with a flag at the peak.